In a society increasingly focused upon image, people make assumptions based on what they see. Baggit had to change this perception by inspiring women to love themselves and be confident to play the game called life.
We created the India Odyssey. A digital conquest aimed at finding out how every woman plays the life game. Baggit’s signature bag travelled across cities where people were asked how they play the life game. The journey fused harmoniously from telling a tale about self-expression to adding personal items in the bag.
To find out who the true fashionista is, we decided to engage with a small contest.
The journey started out with a grand Bloggers Meet in Mumbai where fashion lovers united to kick-start the unique initiative.
15 bloggers across India, wrote some wonderful things about self-expression and the importance of personal style… even tips to achieve it!
The bag entered a new city every week and received warm welcome.
And these videos became a social media trend...
Over 15 videos were created with Bloggers from different cities and aired as daily mini episodes.
Each time the Bag visited a new city, it garnered new attention and support all over India. (All 4 trends)