UI / UX DESIGN
Republic belongs to the Ellington Group of Companies based out of UAE and is one of the leading companies in infrastructure advisory. The task at hand was to design the website innovatively, making it look grand and also showcasing the various projects completed by them in Dubai, Abu Dhabi and Sharjah. The challenge was to work closely alongside the internal brand team as well as the web and mobile team to create a much cleaner interface for the product. From typography to grids and colors to page layouts, we streamlined some of the key components and created a style guide to take forward and adapt. The user experience would be simplified by modern and minimalist; smart layouts making it easy to navigate. A design and layout what will keep up with time in the long run and optimized for desktop, mobile and tabs.